Creative Business

As a new business owner you have an ever-growing number of tasks to attend to. That’s part of the excitement of starting your own craft business! Take it one step at a time and enjoy all the surprises along the way. The day you start is the smallest your business is ever going to be from that day forward; here are five tips to get you growing and up-to-speed quickly.

Craft shows have grown some serious traction over the past few years and if you have an online business, adding craft shows to your repertoire is now a necessary step for success.

As of June 2014, Facebook still has an estimated 900,000,000 unique monthly visitors, while Twitter is only pushing 310,000,000 and Instagram is even further down the list at 100,000,000. So let us answer the question your band has likely been asking: Yes, Facebook is worth your band’s time.

As a jewelry artist you produce unique designs with high quality components while keeping costs at a reasonable level. Plus, many indie artists feel it’s a selling point to use made in USA materials. This list of 25 online sources was compiled with quality, country of origin, and price in mind.

Are your products whimsical or dark? Are you selling romance or luxury? Are you all about hard edges or soft lines? Your web banner is your ecommerce store’s sign. It’s the first thing people see when they hit the page and it could be the last thing if it’s not done right. Here are three inexpensive ways to make sure that your brand is articulated in the graphics and tell your story.

Hear how Jean Roth creates unique apparel that is adorned with art, fabricated from skin-kissing fabrics and inspired by sublime simplicity. Whether you're dressing up or dressing down, move effortlessly from your yoga class, to shopping to a cultural event, Roth's artisan scarves, cardigans, drape jackets and tunics are the perfect selection for wherever life leads you.

Taking care of PR for your creative business can be time-consuming but worthwhile. If you’re a new and/or first-time business owner in your field, it was probably a lot of work getting things off the ground, you had to create a business plan, make your own websites, hire staff, and launch your project… and now you must act quickly to take care of you own PR.

Today’s mobile devices come with super sharp lenses and easy photo editing apps so shooting great photos is as easy as point and click. . . almost. Here are a few tips that will guarantee you the perfect shot every time.

Ready to take the next step with social sharing. By using social sharing buttons on your website, your visitors are more likely to share your content. Learn how to create great social shares using these marketing tips.